Renowned sport fashion brand Björn Borg has teamed up with undefeated South London based boxer, Isaac Chamberlain to mark the launch of their Centre Collection for Autumn-Winter 2017.
Issac is a native of Brixton, and with 9 consecutive wins, he is considered one of the best and brightest in the British boxing game.
Issac notes: ’It’s great working with a brand like Bjorn Borg, who are unique and instantly recognizable. Like me, they are always looking for way to make improvements and stay on top of the game!’
With organic cotton hoodies, track pants, polo shirts and underwear in a monochromatic palette, this Autumn-Winter premium sportswear collection sets the tone for modern comfort reimagined in classic styles.
Established in the early nineties, the highly recognizable brand’s greatest market is Sweden and the Netherlands but it is also sold in nearly 20 markets around the globe.
The Centre campaign was shot in the urban landscape of Chamberlain’s home town in South London.