April 29, 2016

#CCMUSIC Drake – ‘Views’

Drake Releases His 20 Track 4th Studio Album

By Matt King In Music

Today Drake released his long-awaited 4th 20 track strong studio album titled ‘Views’, which was originally called ‘Views From The 6’, until the last minute change of title. The release of the album tied in with an exclusive interview with legendary radio DJ Zane Lowe, and global listening party on Beats1. Check out the interview below if you didn’t get a chance to catch it first time round.

The original title ‘Views from the 6’, seemed a bit cryptic to most but it was later revealed by Drake via twitter that “My album title is VIEWS FROM THE 6. The 6 is Toronto”, and refers to Toronto’s 416 area code. He explained in the Zane Lowe interview the titled changed because “It was just a shift in the city … The name took on a life of its own”, therefore didn’t need the longer title. The album really is a gift back to the city that gave him so much.

Noah ’40’ Shebib, Drakes long time friend and producer who has worked with him since day one overlooked and co-produced the entire album. Before releasing the album Drake put a touching shout out to 40 on instagram…

Before we do this I just wanna say thanks man. Thank you for the years you spent working with some of Toronto's true legends honing your craft. Thanks you for dropping everything to work with me after we met and realized we had something special. Thank you for pushing yourself despite the fact you should be resting to achieve an end goal that we are both obsessed with. Thank you for listening to me vent and talking me off ledges. Thank you for talking me out of sending every good song I make to someone else 😂. Thank you for reminding me that we set out to do something more than just have the biggest song in the club or the biggest song of the month. Thank you for building SOTA. Thank you for caring about the people in this city as much as I do. Thank you for a lifetime of hard work and surreal moments. This story would have gone a lot different without you. Thank you 40 (aka DB40 aka Cuarenta aka Bibber aka My brother). Text me when you are ready to start the next one 😂😂😂 @ovo40

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It also features a wealth of talented artists and producers including hip-hop protege PARTYNEXTDOOR, Nigerian producer Wizkid, and of course Rihanna who co-wrote and sung the infectious lyrics for the track ‘Too Good’. On working with Rihanna drake said,

“We’re not forcing some story on people. A lot of the music and energy we have is genuine. We have a genuine energy.”

On a quick first listen through, it seems to be a well rounded amalgamation of the whole Drake package, undoubtably his most varied album to date. Including upbeat pop hits like ‘Hotline Bling’ and ‘One Dance’, with sparse RnB ballads like ‘fire & Desire’ and ‘Redemption’. It definitely feels like a Drake soundtrack you could listen through from start to finish repeatedly, learning and getting something new from each listen. This seems to be what Drake wanted from the album, as he said to Zane Lowe,

“I don’t want you to get it right away … Great music takes a little work”

On that note, click the artwork image below to take a listen for yourself and make and take from it what you will.

drake-views-album-cover

Click Artwork To Listen To ‘Views’ In Full