Love Island finalists Josh Denzel & Wes Nelson have been chosen by Online Retailer boohooMAN as their New UK Brand Ambassadors. Across a period of 6 months, the brand’s partnership with the duo will see Josh & Wes working on many projects. The duo has hand-picked their own autumn winter edits as part of a vs style campaign for their first venture. Josh and Wes front their own collections and compete with one another to encourage boohooMAN’s core audience of 16-24-year-olds to ‘pick a side’ and ‘choose their favourite’. This clever campaign truly reflects their playful personalities, strong friendship, and cultural relevance to the brand.
Samir Kamani, CEO of boohooMAN, thinks the duo has a bold, fresh, and on-trend style, which is perfect for boohooMAN. “We’re going to create something special over the coming months so keep your eyes peeled’’ comments Kamani.
Wes Nelson says – ‘‘I am super excited to be working with boohooMAN. It is a brand that I wore before the show. All of their clothes match my style completely and I cannot wait to put my stamp on it’’.
Josh Denzel adds – ‘‘I have known the guys at boohoo for years, my previous role allowed me to work with them prior to taking part in the show so I am just over the moon that I get to work with them on my own collection’’.