July 11, 2017

Kendrick Lamar- ELEMENT Video

By Nathan Best In ITUNES MUSIC, Music, Video


ELEMENT Video (Explicit Lyrics)

The ELEMENT video by Kendrick Lamar is artistically powerful as well as political in its depictions. The images in the video that opens with a hand that reaches up from the depths of a body of water are surreal and poignant. There are scenes of young men fighting, a man whose face is bloodied to a haunting image of a group of children watching a house burning. It is wholly inspired by the work of icon and photojournalist Gordon Parks.

Full of violent as well as tender moments, Element serves as a riveting document to the lyrical artistry that Kendrick delivers which is evident in the chorus “If I gotta slap a pussy-ass nigga, I’ma make it look sexy.”

The video was directed by Kendrick, Dave Free, and Jonas Lindstroem.