April 24, 2017

Mai-Gidah SS17 Lookbook

By Cristina Planelles In Blog, Campaign, Carbon Copy, Collections, Fashion, Menswear

Mai-Gidah‘s  Spring/Summer 2017 collection explores more deeply the theme of pocketing and layering taking it to the next level. From long shirts and t-shirts playing as contemporary tunics worn over trousers to multi-pocket layered coats and jackets. The collection displays a range of  sophisticated and masculine pieces with a touch of casual approach.

Each garment reveals an extensive research into identity and societal changes within contemporary art. Drawing inspiration from the paintings of Jacob Lawrence, Kerry James Marshall and Kehinde Wiley, the designer translates those changes through human illustrations, colours, and silhouettes. Like ochre-coloured jogging-bottoms with a black D-belt, a jumper with a key-hole insert and a hooded cardigan represent how social change comes slowly but surely changes the parameters that society uses to measure success. Hoodies and jogging-bottoms were once a signifier of a lower social class but can now also represent an epitome of luxury.

For this season, British Shoe maker original Creeper-makers, George Cox, have collaborated with Mai-Gidah creating an exquisite pointed Monk-strap creeper. Soft grey and Navy versions shaped with a monk-strap and gun metal-stud closing, natural leather foxing and GoodYear welted crepe-soles.