This is Nike’s first collaborative project with Jerry Lorenzo the founder and creative director of Fear of God. The Nike Air Fear of God 1 is a court-ready basketball shoe . The innovative footwear features a double-height Zoom Air heel unit in its design. First introduced in a preview of Lorenzo’s latest Fear of God collection, it was subsequently sported by NBA stars. The emotional element of sport is the focus of this tactical rollout.
March 4, 2019