March 4, 2019

Nike X Fear of God

By Nathan Best In Blog, Campaign, Menswear

Alton Mason at State Management & Franklin Session are featured in the Nike X Fear of God campaign lensed by Campbell Addy with set design by James Dean

This is Nike’s first collaborative project with Jerry Lorenzo the founder and creative director of Fear of God. The Nike Air Fear of God 1 is a court-ready basketball shoe . The innovative footwear features a double-height Zoom Air heel unit in its design. First introduced in a preview of Lorenzo’s latest Fear of God collection, it was subsequently sported by NBA stars. The emotional element of sport is the focus of this tactical rollout.