January 6, 2015

Sneaker Artist ‘From Virginia Ben’ x Crep Protect x Adidas

By admin In Blog

Infamous sneaker Artist FromVirginiaBen has created some original artwork for Crep ProtectAdidas. The video ‘the art of protection 3′ features Manchester based artist Ben Dave more commonly known as FromVirginiaBen, guiding us through his work process during the project. A special commissioned piece of art will be performed and displayed at an exclusive event at the end of the year.

FromVirginiaBen who is known for his artworks on sneakers and accessories started the installation off during the Crep Protect x Adidas Christmas party that took place last month (see the video at the bottom of this post). To celebrate the 25th anniversary of the Adidas Superstar trainer, FVB was commissioned to design a mural by rain and stain repellent shoe spray companyCrep Protect (who we featured last month)

Jason Black, co-founder and director of Crep Protect, discovered Ben’s work through the social network, Instagram and the two began speaking after Jason discovered that Ben uses Crep Protect to safeguard his sneakers after he customized them, meaning that people are able to wear his artwork out and about without fear of ruining them.

Black comments, “I’d noticed Ben’s work for a while on Instagram and when I found out he used Crep Protect as part of his creative process, I reached out. We discussed the possibility of him creating an original piece of art for us – and the Adidas party seemed like a natural fit as we always like to have an element of art and innovation in everything we do.  It was a really nice touch to have Ben creating live at the party and watch the piece develop right in front of us.”

Ben adds “I’ve used Crep Protect to protect my art work for a long time so was really excited to work with them on this project – the party was a great success and I’m really pleased with the end result.”

FVB has already worked with Liberty London and Selfridges and after this recent collaboration he is sure to continue to strive.