December 6, 2016

WAX by HEX Clothing Campaign Winter 2016-17

By Nathan Best In Blog, Campaign, Menswear

WAX by HEX Clothing 2016-17 is a winter capsule collection inspired by 17th century mariners who lined their cotton sails with wax, to make them more resistant to stormy weather and brutal waves on their ocean voyages. The six pieces consist of heavy winter jackets, protective linen shirts, waxed cotton trousers and a hand-painted canvas utility bag.

Photography: Pedro Ortiz
Creative Direction, Concept and Direction: Will McGrath
Art Direction: Bruno Gabriel, Esther Miquel
Editing: Bruno Gabriel, Will McGrath, Yago Hunt-Laudi
Fashion Design Team: Adrian Varea, Andrea Morales, Cristina Moro, David Mingorance, Marc Vela, Will McGrath
Styling: Adrian Varea, Will McGrath
Make Up: Cristina Moro
Models: Alex | Marlene Model Agency     Juan | Blow Models Management

HEX is an underground techno movement and an independent clothing line, with all products handmade in Barcelona. “If you dare to look, there is always something in the darkness.”
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